Knowledge is one of the factors that, excluding your product, your customers are looking for. It’s like buying your next flying car from a trusted local mechanic and part-time pilot cabbie.
By sharing knowledge about a product, the seller makes the customer feel more at ease with the purchase, knowing that it’s less likely to break or go wrong. Equipped with knowledge about your offering, you’ll be easily able to answer most customer questions.
You’ll also increase the value of your offering with expertise. This could be the winning point against a competitor (who hasn’t done their homework) with the same product or service.
From my marketing experience, I’m going to share some tips on how to gain business knowledge of the products and services you have on offer.
You may have heard the term thrown about, but what is product research?
Product research is the process of examining the current and future competitive environment to identify potential opportunities (like government grants for flying car purchases) and threats (such as anti-flying car protestors who want to bring back diesel vehicles), and then respond to those issues.
It is a process that should be conducted regularly and often. When you do product research you will know what your competitors are doing, how your customers are feeling about your product or service, and how your business is progressing.
If, like most businesses, you aren’t the inventor of the flying car but are a supplier, then product research just got a whole lot easier. The manufacturer will have details about the product which you can inform your customers with.
Looking to get information about what your customers think? Put it out on social media!
Customers are likely to ask questions if they are interested in your product, to clarify if it’s a solution to their problem. Thanks to your recent product research exercise on Instagram, you’re answering customer questions with confidence, whilst impressing them at the same time!
You may notice that some questions are asked more frequently than others. For example, “Does the flying car come in anything other than ‘Sky Blue’?”. It’s a good idea to take note of these, as you can publish them on your website or create a free product guide. Or you can implement your very own FAQ chat bot using your Facebook page settings.
This makes it easier for the customer as some of their questions could be answered before they make contact. Bonus: It could also save you time!
Asking your customer or client questions related to the business, product or service, solution or problem has a number of benefits:
By building a list of FAQs as stated above, you could cover most of the points the customer may be wanting to know - for example, listing all the alternative colours of the flying car; ‘Death Star Grey’... and that’s err, it!
Thanks for reading this thoughtbubble by little fish digital. I hope the above tips have been helpful on your quest for absolute wisdom (of your products and services).
In most cases, the customers are a great source of information themselves and can provide answers for the rest of your target demographic.
If you’d like free marketing advice for your small business, please contact me at chris@littlefish.digital.
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