A lot of people think that only big companies like Google and Facebook can do digital marketing. But the truth is, anyone with a small business can take advantage of digital marketing to grow their company. In this post we'll discuss some quick tips you can use to get started right away!
One of the first things you want to do is create a blog for your company. It's an easy way to establish authority and it will give you more web pages (which Google likes). You can also post videos, images and other content on there as well! A second benefit of having a blog is that it gives customers another reason to visit your website to learn about something new.
An important digital marketing tip whilst blog writing for small business is to focus on your keywords. Although it won't be as easy as typing in a few words and watching traffic flow, you can still optimize your site by using those keywords appropriately throughout all pages of your website. This will make sure that search engines send people who are looking for what you offer, to your site and not that of a competitor.
Another digital marketing tip for SMEs is using video content. This includes blogs, podcasts and anything else that has video content on it. Make sure all the information included in these pieces of media is accurate and factual but also make sure there's a call to action, whether that's to like and subscribe or to get in touch about your products and services. Video content tends to get higher engagement as it is more engaging than just text so you should see an increase in followers, likes and shares on social media.
Another digital marketing tip for SME businesses is to act like a big brand. Make sure your social media profiles look professional with relevant images that aren't blurry or pixelated. You can even get social media profiles designed professionally by businesses such as little fish digital who specialise in SME digital marketing.
As long as you begin engaging with your followers, they will start to engage back and like your posts too! Also make sure you use hashtags relevant to your industry so that people searching for those keywords on social media can find you.
Digital marketing can be a daunting task for any SME. There's so much to do and think about that it seems overwhelming, but by sticking to these tips you'll see your SME grow and bring more business in through digital channels. If you ever need a hand with your digital marketing, we'd be more than happy to help you out.
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